BE YOUR OWN MEDIA
WHY WE DO THIS
The Creative
Imagine a creative chasing their dreams. The old-school record label system got a shake-up from the internet and social media, leaving artists to handle marketing themselves. Now, they're not just making music; they're building teams from scratch, diving into marketing, sales, and the whole business side.
We have 3 Stories To Share, “Just 3”:
The Entrepreneur
Picture an eager entrepreneur ready to launch their business. Traditional marketing avenues like newspapers and TV are disrupted by the internet and TikTok, shaking up social media. Today, Short-Form video has rewritten the rules Entrepreneurs must master user-generated videos, steering clear of overly polished commercial vibes.
The Strategy
CoCoreator X, born from a conversation between Yulia, a social media strategist, and Avatar OFTN, recording artist, is a platform aiming to turn artists and entrepreneurs into the next wave of creatives and learn to be their own media. It operates as a social media video production company, agency, and incubator with a clear vision: transforming individuals to be their own media.
OUR SOCIAL MEDIA MARKETING SERVICES
Persona
Build a Social Media Avatar
Production
Short-Form Video Content: Pre, Production, Post
Analytics Reporting
Analyze Social Media Performance
Social Media Strategy
Build a Content Strategy For How Brand Will Engage on Social Media
Posting Strategy
Posting Correctly On Social Media
WORKSHOPS + TRAINING
We host workshops and social media training to help creatives and entrepreneurs think like social media strategists and producers.
PRODUCTION
We produce short-form and long-form content tailored for creatives and entrepreneurs, rooted in proven social media best practices that drive engagement.
PERSONA DECK + SOCIAL MEDIA STRATEGY
We build custom social media strategy decks that give creative an entrepreneurs insights into their social media persona, strategy, production, and content strategy. Propels them on the path to build their own content and build a strong social media presence.
POSTING STRATEGY
We assist creatives and entrepreneurs in developing posting strategies to ensure their content aligns with best practices, increasing its visibility on people’s FYP pages and optimizing social media SEO
Our Work
GRAMMY MUSEUM
We teach Social Media Strategy at the Recording Academy GRAMMY Museum Industry Sessions. These sessions are dedicated to instructing creatives on crafting effective social media strategies and mastering short-form video creation.
UCLA Extension
We deliver guest lectures at UCLA Extension, empowering students with the knowledge of social media strategy and the art of short-form video production.
GOLDIE HEART
We revamped artist Goldie Heart's social media strategy, persona, and production strategy. As a result, Goldie Heart's social media content has seen remarkable improvement, and she has begun creating her own engaging short-form videos with the guidance provided in this deck.
YULIAXGON
We crafted YuliaxGon's social media strategy, defined content buckets, and devised a comprehensive content strategy. Presently, she boasts a TikTok channel with a remarkable following of over 27K Followers and has amassed over 5 million views on her videos.
FYI + will.i.am
In 2023, will.i.am introduced FYI.AI and enlisted our assistance for managing short-form video content posting and video production for his SiriusXM radio show, The FYI Show. Since collaborating with them, the videos have garnered over 3 million views, and counting
AVATAR OFTN
Since the beginning of his career, we at CoCreator X have been diligently producing short-form videos for our co-founder, Avatar OFTN. These videos encompass music industry recaps, behind-the-scenes stories of his songs, and daily vlogs chronicling his artist journey. Serving as a blueprint for the artists we collaborate with, Avatar OFTN's videos have significantly contributed to his recognition within the industry.
WORKSHOPS + TRAINING
LIVE NATION: MUSIC FORWARD
We teach social media masterclasses at Live Nation’s Music Forward Foundation focusing on young people ages 13-24 in underserved communities. Providing workshops and showcases to inspire the next generation of music industry leaders, innovators, and artists.
BEAT CAVE
We teach custom workshops for Toronto based Beat Cave to help artists, producers, and DJs understand social media strategy and short-form video production.
PERSONA + SOCIAL MEDIA STRATEGY
PRODUCTION + SOCIAL MEDIA MANAGEMENT
AVATAR OFTN
We designed Avatar OFTN's social media strategy deck to empower him to create his own compelling social media content, while also providing him with best practices to excel on various social media platforms.
GRAMMY MUSEUM
During GRAMMY week, the GRAMMY Museum commissioned us for our short-form video production services for their Student Showcase. We conducted interviews and captured performances by 11 artists, then meticulously edited the videos for the students to share on their social media platforms.
DAMION '“DAMIZZA” YOUNG
We developed social media strategy for Multi-platinum producer & Radio Exec - #4 on The Source Power 30, Damion “Damizza” Young. Currently his videos have reached more than 5 million views and have been featured on the Joe Budden Podcast.
LET’S COCREATE
HOW IT WORKS
Discovery Call
Our process is initiated with a complimentary 30-minute discovery call (Zoom, Google Meet, Phone, etc.) to get a better understanding of your brand, determine your goals, and discuss how Creative Scope can help you achieve them.
Strategy Development
The real work begins. By combining research, innovation, and expertise – we develop a creative strategy plan tailored specifically for your goals. This strategy will outline all the micro methods we’ll use to achieve macro success.
Strategy Implementation
Finally, we put the strategy plan into action by allocating our resources and establishing procedures, protocols, and systems to achieve the goals and objectives outlined in the plan. This is when your brand begins to grow.
Client Onboarding
Now that the door is open, we welcome you into the Creative Scope house! From establishing deliverables to setting expectations, we ensure a thorough understanding of your brand elevation process.
Asset Building
Next, we roll up our sleeves and begin building all the necessary digital assets. This can include: brand deck, social media content, media production, etc.
CoCreators
-
Avatar OFTN
CO-FOUNDER + ARTIST
Always in alignment
-
YuliaxGon
CO-FOUNDER + STRATEGIST
Planting new seeds of knowledge